Kotler, Philip <br/><br/>
Marketing management 

 - Manipal  Pearson  2017 
 - 756 
<br/><br/> Understanding marketing management 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8