Lal,Rajiv. <br/><br/>
Marketing management  Text and cases 

 - New Delhi  Tata McGraw Hill  2005 
 - 812 
<br/><br/><label>ISBN: </label>0-07-060395-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8