Kotler,Philip. <br/><br/>
Marketing management  Analysis,Planning,Implementation,and Control 

 - New Delhi  Prentice Hall  1998 
 - various 
<br/><br/><label>ISBN: </label>81-203-1178-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8