Kotler, Philips <br/><br/>
Marketing management  Analysis, planning and control 

 - 3rd ed 
 - New Delhi  Prentice Hall  1976 
 - 227  Hb 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8