TY  - BOOK
AU  - Mytton, Graham
AU  - Dam, Piet Hein van
AU  - Diem, Peter
TI  - Media audience research: Guide for professionals
SN  - 978-93-515-0643-0
U1  - 302.2072 
PY  - 2016///
CY  - Los Angeles
PB  - SAGE Publications
ER  -