Schultz,Don E. <br/><br/>
Strategic advertising campaigns 

 - 2nd ed 
 - Chicago  Crain Books  1984 
 - xii,532  23.5cm 
<br/><br/><label>ISBN: </label>0-87251-089-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.113