Velayudhan,Sanal Kumar. <br/><br/>
Rural Marketing  Targeting the Non-urban consumer 

 - New Delhi  Response Books  2002 
 - 249 
<br/><br/><label>ISBN: </label>978-0-7619-3588-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8