Berger, Arthur Asa. <br/><br/>
Media Research Techniques 

 - 2nd ed 
 - New Delhi  SAGE Publications  1998 
 - 175  Pb 
<br/><br/><label>ISBN: </label>0-7619-1536-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>302.23