Patti, Charles H. <br/><br/>
Making effective advertising 

 - New Jersey  Prentice Hall  1990 
 - xviii,140  27.5cm 
<br/><br/><label>ISBN: </label>0-13-547290-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1