Mitta,l arun <br/><br/>
Advertising and sales promotion  Integrated marketing communication 

 - Delhi  2017 
 - 536 
<br/><br/><label>ISBN: </label>978-81-89547-42-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1