Sethna, Zubin <br/><br/>
Consumer behaviour 

 - 4th Edition 
 - New Delhi  Sage publicaion  2019 
 - 477 
<br/><br/><label>ISBN: </label>9787-93-5388-536-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.83