Holtje,Herbert F. <br/><br/>
Theory and problems of advertising 

 - New York  McGraw Hill  1978 
 - viii,184  21.5cm 
<br/><br/><label>ISBN: </label>0-07-029660-X 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1