Kotler, Philip <br/><br/>
Principles of marketing 

 - 15th 
 - New Delhi  Prentice Hall  2017 
 - 732 
<br/><br/><label>ISBN: </label>978-93-325-5847-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8