TY  - BOOK
AU  - Alurkar, Sudhir
AU  - Alurkar, Sudhir
AU  - Khurana, Khurshid
AU  - Limaye, Uday
TI  - Principles of marketing: Marketing and advertising - Paper I
U1  - 658 
PY  - 2000///
CY  - Pune
PB  - Narendra Prakashan
ER  -