Gupta,Vaswar Das. <br/><br/>
Marketing mantra  The real story of direct marketing in India 

 - New Delhi  Prentice Hall  1988 
 - 162 
<br/><br/><label>ISBN: </label>81-203-1437-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8