TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 978-81-7758-999-3
U1  - 658.83 
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
KW  - Consumer behavior
ER  -