TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mookerjee, Amit
AU  - Hawkins, Del I.
TI  - Consumer behavior: Building marketing strategy
SN  - 978-93-5134-479-7
U1  - 658.8342 
PY  - 2008///
CY  - Chennai
PB  - McGraw Hill  Education
ER  -