Jefkins,Frank. <br/><br/>
Introduction to marketing, advertising and public relations 

 - Auckland  Macmillan Publishing Company  1982 
 - viii,290  21.4cm 
<br/><br/><label>ISBN: </label>0-333-45115-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8