TY  - BOOK
AU  - Keillor, Bruce D. (Ed)
TI  - Marketing in the 21st century Vol.4: Integrated marketing communication
SN  - 978-0-275-99275-0
U1  - R658.8 
PY  - 2007///
CY  - U.S.A.
PB  - Praeger
N2  - Consumer behavior
ER  -