Kompella, Kartikeya <br/><br/>
Definitive book of branding 

 - New Delhi  SAGE Publications  2014 
 - xx,408  Pb 
<br/><br/> 1) Building blocks 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827