TY  - BOOK
AU  - Sarin, sharad
TI  - Strategic brand management for B2B Markets: Road Map for organizational transformation
SN  - 978-93-515-0551-8
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications
N2  - thinking about b2b brands
ER  -