Noula, Hemalata Premrao <br/><br/>
Comparative study of media advertising effectiveness on soaps and shampoo products 

 -  2007 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MPhil <br/> Commerce<br/>
<br/><br/><label>Dewey Class. No.: </label>659.1