TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - B2B Brand Management: With the cooperation of ines michi
SN  - 3-540-25360-2
U1  - 658.827 
PY  - 2006///
CY  - New York
PB  - Springer
N2  - Being known or being one of many
ER  -