TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Hooley, Graham J.
TI  - Marketing strategy and competitive positioning
SN  - 978-81-317-2799-7
U1  - 658.4012 
PY  - 2009///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
ER  -