Franzen, G. <br/><br/>
Science and art of branding 

 - New Delhi  Segment books  2009 
 - xii,575  Pb 
<br/><br/> 1) The nature of brands 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827