Groucutt, Jonathan <br/><br/>
Marketing  Essential, principles, new realities 

 - New Delhi  Kogan Page Limited  2004 
 - xviii,540 
<br/><br/><label>ISBN: </label>81-7554-266-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8