Kumar, Hemant <br/><br/>
Brand management  Text and cases 

 - Delhi  Wisdom Publications  2018 
 - 225 
<br/><br/> Concept of brand 
<br/><br/><label>ISBN: </label>978-93-85504-89-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827