Mathur,U C. <br/><br/>
Brand management  Text and cases 

 - Delhi  Macmillan Publishing Company  2006 
 - 174 
<br/><br/><label>ISBN: </label>1403-93017-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827