Pongiannan,K <br/><br/>
Advertising and brand building   Principles and case studies 

 - New Delhi  New Century Publications  2012 
 - 194  Hb 
<br/><br/> Importance of sensory branding in marketing 
<br/><br/><label>ISBN: </label>978-81-7708-315-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1