TY  - BOOK
AU  - Pongiannan,K
AU  - Pongiannan,K
TI  - Advertising and brand building : Principles and case studies
SN  - 978-81-7708-315-6
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - New Century Publications
N2  - Importance of sensory branding in marketing
ER  -