Webster,Frederick E. <br/><br/>
Market-driven management  Using the new marketing concept to create a customer-oriented company 

 - New York  1994 
 - 319 
<br/><br/><label>ISBN: </label>0-471-59576-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8