Clow, Kenneth <br/><br/>
Integrated advertising, promotion and marketing communications 

 - 3rd ed 
 - Delhi  Prentice Hall  2007 
 - 537  Pb 
<br/><br/><label>ISBN: </label>81-317-0996-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8