TY  - BOOK
AU  - Palmatier, Robert W.
AU  - El-Ansary, Adel I.
AU  - Palmatier, Robert W.
TI  - Marketing channel strategy
SN  - 9781138281080
U1  - 658.87 
PY  - 2018///
CY  - London
PB  - Routledge Taylor & Francis Group
N2  - Designing channel strategies
ER  -