Walther,Georgr R. <br/><br/>
Upside-down marketing  Turning your ex-customers into your best customers 

 - New York  McGraw Hill  1994 
 - xix,203 
<br/><br/><label>ISBN: </label>0-07-068048-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1