Krishnamurthi, Kavita <br/><br/>
Global dictionary of marketing management 

 - New Delhi  Global Vision Publishing House  2010 
 - 424 
<br/><br/><label>ISBN: </label>978-93-86603-32-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.803