TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom?: Crafting customer-based business strategy
SN  - 978-81-321-0635-7
U1  - 658.4012 
PY  - 2012///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Business strategy
ER  -