Arens, William F. <br/><br/>
Contemporary advertising & integrated marketing communications 

 - New York  McGraw Hill  2011 
 - (xl),774 
<br/><br/> Adevertising perspectives 
<br/><br/><label>ISBN: </label>978-0-07-122060-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1