TY  - BOOK
AU  - Arens, William F.
AU  - Arens, Christion
AU  - Arens, William F.
TI  - Contemporary advertising & integrated marketing communications
SN  - 978-0-07-122060-6
U1  - 659.1 
PY  - 2011///
CY  - New York
PB  - McGraw Hill
N2  - Adevertising perspectives
ER  -