TY  - BOOK
AU  - Yadava, J.S.
AU  - Mathur, Pradeep.
TI  - Issues in mass communication Vol 1: The basic concepts
SN  - 81-7391-249-1
U1  - 302.23 
PY  - 1998///
CY  - New Delhi
PB  - Kanishka Publishers
ER  -