Dirksen, Charles J. <br/><br/>
Advertising principles, problems and cases 

 - Mumbai  D. B. Taraporevala Sons  1978 
 - xviii,690  Hb 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1