TY  - BOOK
AU  - Lodish, Leonard M
AU  - Morgan, Howard l. 
TI  - Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company
SN  - 81-317-1377-6
PY  - 2007///
CY  - New Delhi
PB  - Wharton School Publishing 
N1  - 1
ER  -