000 00393nam a2200157Ia 4500
100 _aKatz, Helen
020 _a978-0-415-85671-3
250 _a5th
365 _b£31.99
942 _cBK
654 _a
245 _aMedia handbook
_bA complete guide to advertising media selection, planning, research, and buying
260 _aNew York
_bRoutledge
_c2014
082 _a659
300 _a232
999 _c344316
_d344316
041 _aeng