000 00428nam a2200157Ia 4500
100 _aMahajan, Vijay
020 _a978-93-860-4232-3
520 _aThe rural consumer opportunity
365 _b795
942 _cBK
654 _a
245 _aRise of rural consumers in developing countries
_bHarvesting 3 Billion aspirations
260 _aNew Delhi
_bSAGE Publications
_c2016
082 _a339.47
300 _bHb
_a(xxv), 168
999 _c347765
_d347765
041 _aeng