000 00482nam a2200181Ia 4500
700 _aChatterjee, Jayanta
700 _aLovelock, Christopher
100 _aWirtz, Jochen
020 _a978-93-325-8768-7
520 _aPart 1. Understanding Service Products, Consumers, and Markets
250 _a8th Ed
942 _cBK
654 _a
245 _aServices marketing
_bPeople, Technology, Strategy
260 _aNoida
_bPearson
_c2018
082 _a658.8
300 _axxii,817
999 _c355712
_d355712
041 _aeng