000 00307nam a2200133Ia 4500
100 _aHoltje,Herbert F.
020 _a0-07-029660-X
942 _cBK
654 _a
245 _aTheory and problems of advertising
260 _aNew York
_bMcGraw Hill
_c1978
082 _a659.1
300 _c21.5cm
_aviii,184
999 _c385199
_d385199
041 _aeng