000 00388nam a2200157Ia 4500
700 _aKumar, S. Ramesh
100 _aKumar, S. Ramesh
020 _a978-93-5388-392-8
365 _b475
942 _cBK
654 _a
245 _aAdvertising, brands and consumer behaviour
_bIndian context
260 _aLos Angeles
_bSAGE Publications India
_c2020
082 _a659
300 _a266+
999 _c387335
_d387335
041 _aeng