000 00424nam a2200157Ia 4500
100 _aSarin, sharad
020 _a978-93-515-0551-8
520 _athinking about b2b brands
365 _b495
942 _cBK
654 _a
245 _aStrategic brand management for B2B Markets
_bRoad Map for organizational transformation
260 _aNew Delhi
_bSAGE Publications
_c2016
082 _a658.827
300 _a(xxiv),299
999 _c387571
_d387571
041 _aeng