000 00418nam a2200169Ia 4500
700 _aPfoertsch, Waldemar
100 _aKotler, Philip
020 _a3-540-25360-2
520 _aBeing known or being one of many
365 _b1995
942 _cBK
654 _a
245 _aB2B Brand Management
_bWith the cooperation of ines michi
260 _aNew York
_bSpringer
_c2006
082 _a658.827
300 _a357
999 _c390650
_d390650
041 _aeng