000 00353nam a2200157Ia 4500
700 _aMoriarty, S.
100 _aFranzen, G.
520 _a1) The nature of brands
365 _b475
942 _cBK
654 _a
245 _aScience and art of branding
260 _aNew Delhi
_bSegment books
_c2009
082 _a658.827
300 _bPb
_axii,575
999 _c394839
_d394839
041 _aeng