000 00323nam a2200133Ia 4500
100 _aBijapurkar, Rama
365 _b495
942 _cBK
654 _a
245 _aWe are like that only
_bUnderstanding the logic of consumer India
260 _aNew Delhi
_bPenguin Books
_c2007
082 _a658.834
300 _axvii,281
999 _c398845
_d398845
041 _aeng